Friday, September 12, 2008

SDSI

SDSI


Scientific Data Systems, Israel… was a disk drive manufacturer founded by Max Palewski, owner of SDS… After the euphoria which followed the Six Day War, the Israeli Finance Minister went to wealthy Jewish businessmen asking them to help Israel get into Hi Tech development and manufacturing…

SDS was a mainframe computer manufacturer… they also designed and manufactured head per track disk drives for their computers… Mr. Palewski founded SDSI, this Israeli subsidiary, with the vocation to manufacture the current, and future, fixed head disk drives.
A few months after SDSI’s manufacturing started... Max Palewski sold SDS… including their share in SDSI to Xerox… this implied that SDSI had lost its major customer… before even starting…

By 1971 the company had developed a new product, the Minidisk, specifically designed for the Digital Equipment, PDP market… out I went to sell the Minidisk in Southern Europe… My territory was France and Italy… being a start-up, coming from a country unknown for Hi Tech production… the market was impenetrable… almost…

The job at SDSI brought me back to Europe… in more ways than one… Life in Israel was hard in the seventies… full of tension… the optimism of the post Six Day War era dissipated… mostly because of political bickering… and inability of the leadership to offer a solution for a lasting peace… Adding to the tension was the cost of living difference between Israel and Europe…

For that reason, I actively seeked employment in Europe… and found it… in Paris…

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